Off trade launch

Ariel 3in1 PODS

Ariel 3in1 PODS


Ariel POD is the first 3-compartment laundry liquid tab product. Ariel PODS are a unique pre-dosed super compacted liquid detergent that combines 3 actions in 1 product: cleans, lifts-off stains and brightens. It’s made in two different variants – color & style (for colored clothes) and regular (for white clothes).

The products were promoted in Bilka and Føtex stores throughout the country. We supplied personnel for all samples and demos. Our most important job was to find the right people to promote the product. The samplers job was to hand out samples and give customers a brief and accurate product info as well as instructions for use.

We succeeded in our efforts. The launch went beyond all expectations. The influx at the stores was overwhelming, and the samples were much sought after. The in-store samplings were supported by ads and a viral movie made by P&G.