Fruits & Wine – Danish Launch & Off Trade Samplings
In May 2015 Fruits & Wine was introduced to the Danish market. Our task was to screen and train the right personnel, and carry out samples in supermarkets. In May we visited +100 Bilka and Føtex stores, and the campaign was a success. In June, July and August we planned and executed even more sampling days in stores and at Stella Polaris 2015.
Our task was to find the right personnel, arrange training days throughout the country, pack and distribute materials, plan sampling days with the stores and ensure that all the stores were ready for the task.