Revlon – Alterna Haircare, American Crew & D:fi Off trade activations
Since 1997, Alterna has pioneered luxury hair care. The brand offers top professional and sustainable products, and is one of the most talked about brands in fashion magazines. American Crew was founded in 1994 and is one of the worlds most popular and professional brands for men. The brand is considered to be the most innovative and interesting in the world. D.fi targets younger men, and has recently undergone a great re-launch.