Blond news


Humac Opens In ILLUM


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In cooperation with Apple, Humac has been working on establishing the largest Apple store in Copenhagen.

ILLUM has recently assembled a large number of the world’s leading brands in fashion and design, as well as rebuilt ILLUM to be Scandinavia’s finest and strongest luxury department store. Therefore the choice of Humac’s latest location in ILLUM is no coincidence!

ILLUM opened the doors to the new Apple store on November 12th with a big opening event with great opening offers and many Apple fans. Blond was at the opening event and our talented staff handed out catalogs and offers to the visitors at Strøget. Our staff helped draw attention to the new beautiful store, and helped bring a lot of traffic inside! The new Humac store in ILLUM will have the full Apple assortment, and there will regularly be held events in cooperation with ILLUM to ensure a good customer experience.

We are already looking forward to visiting Humac in ILLUM again!