Blond news


IRMA In Tokyo, Japan



The well-known Danish Irma girl with blonde hair in a blue dress is now available for Japanese consumers!

Last week IRMA products were launched in Asia’s leading department store, the exclusive Isetan in Tokyo. IRMA has initiated a cooperation with Tokyo’s leading department store, which means that Isetan now carries IRMA’s brand new kitchen series.

IRMA has created a new collection consisting of 24 different products for the dinning table and the kitchen. Among other things, the collection has beautiful pottery mugs, drinking glasses, water bottles and Spice tins. All products signal the classic Irma-values: honesty, credibility, high quality and love of good food. It is the first time that IRMA-goods can be purchased outside of Denmark. The series was launched simultaneously in Denmark, where you can buy products in limited quantities on  and in the 83 physical IRMA stores.

Blond was involved in the launch in Tokyo with Danish IRMA girls dressed in the classic IRMA uniform. The positive response in Japan was overwhelming, and the launch a great success.

We welcome IRMA to Tokyo, and wish them all the best in Japan!

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